The Rioja Alta Wine Route contributes its vision for the promotion of the territory in the coming years

The Rioja Alta Wine Route contributes its vision for the promotion of the territory in the coming years
News Rioja Alta Wine Route

How do you imagine La Rioja Alta in the year 2040? With this image in mind and this question in the air, several of our partners of the Rioja Alta Wine Route participated in an online workshop aimed at gathering suggestions and ideas to improve the territory in 20 years’ time.

This action, organised by the Association for the Development of La Rioja Alta (ADRA) and included in the European project “Long-term vision for rural areas”, was attended by some twenty representatives of municipalities, associations and private companies.

They were all asked the same questions: What would you like your territory to be like in 20 years’ time; what aspirations do you consider most significant in terms of scope and impact; what are the most significant gaps; where is the greatest potential; and what are the paths and actions needed to make our vision a reality?

Starting from personal aspirations, the current situation of the territory and existing global trends, for two hours participants responded, debated and, most importantly, contributed to building a shared future together.

The workshop was attended by:

Felix Caperos, Casalarreina Town Council.
Eric Van den Ackerveken, City Council of Cenicero
Mila Díez, FADEMUR
Daniel Osés, Riojan Federation of Municipalities (FRM)
Jorge de la Hidalga, Marqués de Vargas
Juan Antonio Urbina, Posada Ignatius
Luis Alberto Lecea, Bodegas Lecea
Vicente Urquía, Ábalos Town Council and Director General of Infrastructure
Igor Fonseca, ARAG-ASAJA
Begoña Jiménez, ABC Wineries Association and president of ADRA
Jorge Ruiz, YMCA
Ángel Pérez, La Vieja Bodega
Juan Francisco Blanco, San Asensio Town Council
Emilia Fernández, Navarrete Town Council
Noemí Manzanos, Rodezno Town Council
Eduardo Díez, Vivanco Foundation
Javier Pérez, Avanzare
Nuria Bazo, Director General of Rural Development and Demographic Challenge
The conclusions of this workshop will be incorporated into a document that will be sent to the European Commission and which will include the vision of all the EU territories. Finally, this exercise of reflection and evaluation of ADRA’s territory aims to open the debate for the elaboration of its Strategic Plan for the next Rural Development Programme.

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Press release