The Management Committee of the Wine Routes of Spain has met to analyse the actions carried out during 2020 and to design the best work strategy for 2021, a year in which the entire tourism sector hopes to regain momentum.
Among these promotional actions for next year, those related to internationalisation stand out, based on the agreements and action plans that ACEVIN and Wine Routes of Spain have been developing for years with the Secretary of State for Tourism and TURESPAÑA.
During 2021, different Wine Routes will host press and tour operator trips, organised in collaboration with the Spanish Tourism Offices around the world. In this way, the international projection of our wine destinations will continue to be strengthened by supporting the promotion and marketing of the Wine Routes of Spain.
The United States, the United Kingdom, Belgium, the Netherlands and Germany are the priority markets, although others such as Canada, Mexico, Italy, France, Portugal and the Scandinavian countries are also being considered.
In the balance of 2020, the data on wine tourism in our country collected by the Tourism Observatory of the Wine Routes of Spain have continued to show the growing interest of travellers in wine tourism, although it is true that the last report only included data referring to the first half of 2020.
Rosa Melchor, president of the Spanish Association of Wine Cities (ACEVIN)www.acevin.es and of the Wine Routes of Spain, recognises that in the next reports “we will see the repercussions of the slowdown caused by the pandemic, which has inevitably slowed down the magnificent trend that wine tourism in our country has been experiencing for years”. Even so, he considers that “the proposal represented by the Wine Routes of Spain is once again one of the most attractive, as it offers a model based on rural, natural environments, far from crowds, with outdoor activities and proven quality”.
The quality, endorsed by the periodic audits to which they are subjected, has turned Rutas del Vino de España into the benchmark for wine tourism in our country.
The Rutas del Vino de España brand already brings together a total of 32 destinations, but it is sure to grow very soon with two more new territories: Gran Canaria and Zamora. And two more, Méntrida and Uclés, will also begin during the year the process of technical assistance and audits to be certified as Wine Routes of Spain.