The Rioja Alta Wine Route is an organisation formed by companies from the wine tourism sector: wineries, tourist accommodation, restaurants, museums, wine shops, leisure companies, transport and incoming agencies.

Its scope of action is the territory of the Rioja Alta subzone, protected by the Rioja Qualified Designation of Origin (DOCa Rioja), which includes 77 municipalities.

Our objective is the promotion of the tourist destination and the partners, within the framework of the objectives of sustainable development and intelligent tourist destination.

The Rioja Alta Wine Route belongs to the select Club of “Wine Routes of Spain” (ACEVIN), as a CERTIFIED Route, taking as its own the criteria of its quality manual and those of the Secretariat of State for Tourism.

Our Route invites you to enjoy, throughout the year, a rich and varied offer of activities and personalized experiences that wine tourism offers, bringing you closer to the real life of a community, and thus be able to learn our wine culture.


If you want to belong to The Route, write to us at and we’ll answer all your questions.


Rioja Alta Wine Route

ADRA (Association for the Development of La Rioja Alta)

C/ Victor Cardenal 63, 26390 San Asensio (La Rioja)

Tlf/Fax 941 457 150

Contact us

Mapa Ruta del Vino Rioja Alta