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Our culture, our gastronomy and our villages had their place at the recently concluded FITUR fair. Thus, the quality wine tourism that we promote from the Rioja Alta Wine Route deserved the attention of hundreds of visitors who passed by the La Rioja stand during the five days of the fair.
And they were not few in number, as the Rioja stand was one of the most visited, both among tourism professionals and the general public, when it received the award for “Best Stand at FITUR 2021”.
Thanks to the broadcasting of four short audiovisuals, the Rioja Alta Wine Route displayed its charms at FITUR 2021 and aroused the curiosity of those who approached the stand, showing itself, as our slogan ‘Close to you’ says, as a close, safe and accessible destination.
The audiovisual screens at the Riojan stand showed these videos, each of them aimed at attracting a different type of visitor: family tourism, couples, senior citizens and groups.
Travelling with the family on the Rioja Alta Wine Route:
The Rioja Alta area is the perfect destination to disconnect, savour, enjoy and lose yourself in nature. A territory for those who wish to approach the world of wine tourism with their family and learn about wine will discover that it is a perfect destination for all ages. With activities designed for all ages and experiences that will always remain in your memory. Temples of wine, centuries-old wineries, museums, routes of architectural interest, spaces for learning and fun, rural tourism, village festivals…
Travel as a couple along the Rioja Alta Wine Route:
An idyllic destination for a romantic getaway in a centuries-old land. Visit different municipalities, each with its own singularities, traditional wine cellars and historic wine cellars where wine was made and stored, customs that have been passed down from generation to generation until today.
On the Rioja Alta Wine Route you will discover towns and villages with history, with a great cultural and architectural heritage. You will be able to enjoy the intimacy of the most beautiful corners of La Rioja, taste the wine and its excellent gastronomy and find time for yourselves in the different accommodation options.
Group trip on the Rioja Alta Wine Route
Experiences, activities and fun are the perfect ingredients to start a trip with your gang on the Rioja Alta Wine Route. You will discover why La Rioja is the result of the richness that comes with being a crossroads and melting pot of cultures. This is probably why its people are hospitable and generous to those who visit us.
Discover the places, secrets and heritage jewels of the Rioja Alta Wine Route. Start in the best of company on a journey through the world of wine on the Rioja Alta Wine Route: a collection of wineries, restaurants, accommodation and experiences with cultural, natural and ethnographic proposals for everyone.
Senior trip on the Rioja Alta Wine Route
Here you live in a friendly, calm and peaceful environment. Here you can choose your own pace without detracting from the journey. Here, age will never be a problem.
You will discover municipalities where you will discover the unique history that time has woven around the world of wine, with the characteristics of its own vicissitudes in the form of social, ethnographic and monumental traces. A territory where wine is both legend and reality, as it is home to the largest number of hundred-year-old wineries in the world. Large, small, family-run, artisanal… as many as there have been dozens of generations dedicated to cultivating and producing a wine that gives its name to its own land.
Here, wine has left an indelible mark forged over time, and has been translated into a series of wineries, restaurants, accommodation and cultural, natural and ethnographic proposals for all audiences. Come and join us on this new journey through La Rioja.
