The Rioja Alta Wine Route presents its campaign ‘Es por esto’ (That’s why) in Madrid, starring Pepe Viyuela.

The actor from La Rioja lends his voice and face to a series of audiovisual pieces that showcase the essence of the landscape, food, wine and culture of Rioja Alta. Journalist Federico Oldenburg acted as master of ceremonies at this meeting with the media and opinion leaders. The Rioja Alta Wine Route presented its promotional […]

No village to escape to this summer?

July is a vibrant month on the Rioja Alta Wine Route. While other destinations are overwhelmed by summer crowds flocking to the beach, here a different kind of summer awaits you. A peaceful, authentic summer, full of things to do and the unmistakable flavour of our land. Because if you’ve no village to call your […]

Apply for the Best Of Wine Tourism Awards 2026, open call for entries

The Bilbao-Rioja Committee of the World Network of Great Wine Capitals has opened the application period for the Best of Wine Tourism 2026 awards, which can be submitted until June 30th. This is an opportunity for wineries, accommodations, restaurants, and other stakeholders in the wine tourism sector to showcase their most outstanding projects. These awards […]