The Rioja Alta Wine Route will be the setting for the final stage of the Ultreya charity cycling event.

The Rioja Alta Wine Route will form part of the Movimiento Ultreya route, a cycling, cultural and social initiative that will bring together sport, the region and the rural world through Spain’s Wine Routes from 4 to 11 July. Its aim is to promote the rural world and generate a positive view of these territories; to achieve this, they use cycling as a means and the landscapes, people and stories as a driving force.

Movimiento Ultreya was officially presented at the stand of La Rioja, the main sponsor of this edition, at FITUR this weekend. The event was attended by Alfonso Maestro, manager of ADRA, and Guadalupe Fernández Prado, mayor of Haro.

The stage corresponding to the Rioja Alta Wine Route, which will bring the tour to a close, will take place on 11 July and will feature a circular route from Haro to Haro, starting from the legendary Barrio de la Estación and finishing at the Plaza del Ayuntamiento. It will pass through more than twenty municipalities in the territory of the Route, covering a total of 148 kilometres.

Ultreya’s passage through Rioja Alta will showcase the region’s diverse landscape, heritage and wine production, and reinforce the role of wine tourism as a cultural, tourist and social driver in rural areas and inland Spain.

A tour of Spain’s Wine Routes

The 2026 edition of the Ultreya Movement will cover 1,400 kilometres over eight stages, with departures linked to eight Designations of Origin and Wine Routes in Spain: Marco de Jerez Wine and Brandy Route, Ribera del Guadiana Wine and Cava Route, Rueda Wine Route, Bierzo Wine Route, Arlanza Wine Route, Rioja Alavesa Wine Route, Navarra Wine Route and Rioja Alta Wine Route.

Each of these stages will end in municipalities that have suffered fires in recent years, building a symbolic narrative that connects wine culture with territories that need visibility, care and a future.

Under the slogan ‘extinguish fires with wine, water change with wine’, Ultreya proposes a journey that begins with wine-making identity and culminates in solidarity and social commitment. The entire journey will be documented in an audiovisual series produced by the movement itself.

The presentation of the project at FITUR reinforces its national profile and the role of the Rioja Alta Wine Route as one of the key territories within this initiative.