The Rioja Alta Wine Route will be the setting for the final stage of the Ultreya charity cycling event.

The Rioja Alta Wine Route will form part of the Movimiento Ultreya route, a cycling, cultural and social initiative that will bring together sport, the region and the rural world through Spain’s Wine Routes from 4 to 11 July. Its aim is to promote the rural world and generate a positive view of these territories; […]

La Rioja will be presented at Fitur 2026 as a tourist destination with great international appeal.

La Rioja is a destination to be enjoyed at a leisurely pace, through the senses and its people. The Director General of Tourism and Territorial Promotion, Virginia Borges, has unveiled the new stand and programme of activities with which La Rioja will participate in the 46th edition of the International Tourism Fair, FITUR 2026, which […]

January, the month of great moments on the Rioja Alta Wine Route

January is synonymous with calm on the Rioja Alta Wine Route. After the intensity of autumn and the Christmas celebrations, the region invites you to slow down and enjoy wine tourism from a different perspective: more leisurely, more intimate and deeply connected with the winter landscape. The vineyards rest, the villages regain their silence and […]

December on the Rioja Alta Wine Route: wine tourism with a Christmas flavour

December arrives on the Rioja Alta Wine Route with an atmosphere that combines tranquillity, winter landscapes and that special touch that appears when Christmas approaches. The short days and mild cold make this region the perfect destination for those seeking a peaceful, authentic getaway full of wine-related experiences. During this month, the Rioja Alta offers […]

The Government of La Rioja strengthens its international promotion with a tourism and gastronomy initiative in Italy

The event promoting La Rioja’s tourist attractions also featured several activities dedicated to promoting the region through women in gastronomy. On Wednesday 26th, the Director General of Tourism and Territorial Promotion, Virginia Borges, took part in the presentation of La Rioja as a tourist destination and subsequent gastronomic tasting in Italy, as part of the […]

The Government of La Rioja is organizing the First La Rioja Food and Wine Fair on December 1 at Riojaforum.

The Minister of Culture, Tourism, Sport, and Youth, José Luis Pérez Pastor, and the Director General of Tourism and Territorial Promotion, Virginia Borges, today, November 18, presented the First La Rioja Food and Wine Conference, which will take place on December 1 at the La Rioja Conference Center, Riojaforum, between 9 a.m. and 3 p.m. […]

La Rioja participates in the WTM trade fair in London with the aim of building loyalty among visitors from the British market.

This international exhibition is open to trade visitors from today until 6 November. From today, 4 November, until Thursday, 6 November, the Government of La Rioja is participating in the World Travel Market (WTM) international tourism fair, which is being held at the Excel Exhibition Centre in London. With a specific promotional area within the […]

La Rioja wins the award for Best National Tablecloth at the 3rd edition of the Hotel & Mantel 2025 Awards

These awards, presented by Condé Nast Traveler Spain, recognise the region’s gastronomy. Last night, Virginia Borges, Director General of Tourism and Territorial Promotion for the Government of La Rioja, accepted the award recognising La Rioja as Best National Tablecloth in the third edition of the Hotel & Mantel 2025 Awards, presented by Condé Nast Traveler […]

November on the Rioja Alta Wine Route: tranquillity, scenery and authentic experiences

November brings a special charm to the Rioja Alta Wine Route. After the harvest, the vineyards are tinged with golden and ochre tones, offering unique landscapes that invite you to stroll leisurely, savour wine calmly and enjoy more intimate experiences. It is the perfect time for those seeking a quiet but equally magical wine tourism […]

Rioja Alta consolidates its position as a leading wine tourism destination with more than 316,000 visitors in 2024.

The Rioja Alta Wine Route has once again reaffirmed its position as one of Spain’s most attractive wine tourism destinations. In 2024, more than 316,000 people visited its wineries and museums, a figure that consolidates the interest in discovering the heart of Rioja and enjoying unique experiences linked to wine, gastronomy and the landscape. These […]